Sunday, December 8, 2013

Alfa Romeo Profile

Alfa Romeo has competed successfully in many different categories of motorsport, including Grand Prix motor racing, Formula One, sportscar racing, touring car racing and rallies. It has competed both as a constructor and an engine supplier, via works entries (usually under the name Alfa Corse or Autodelta) and private entries. The first racing car was made in 1913, three years after the foundation of the company, and Alfa Romeo won the inaugural world championship for Grand Prix cars in 1925. The company gained a good name in motorsport, which gave a sporty image to the whole marque. Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before becoming independent in 1939.

In 1928 Nicola Romeo left, with Alfa Romeo going broke after defense contracts ended, and at the end of 1932 it was rescued by Benito Mussolini's government, which then had effective control. The company struggled to return to profitability after the Second World War, and turned to mass-producing small vehicles rather than hand building luxury models. In 1954 it developed the Alfa Romeo Twin Cam engine, which would remain in production until 1998. During the 1960s and 1970s Alfa Romeo produced a number of sporty cars, though the Italian government parent company, Finmeccanica, struggled to make a profit so it sold the marque to the Fiat Group in 1986.

The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. In late 1909, the Italian Darracq cars were selling slowly and a new company was founded named A.L.F.A. (Anonima Lombarda Fabbrica Automobili, English: Lombard Automobile Factory, Public Company), initially still in partnership with Darracq. The first non-Darracq car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi. A.L.F.A. ventured into motor racing, with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24 HP models. In August 1915 the company came under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20-30 HP the first car to be so badged.

Alfa Romeo Automobiles S.p.A. is an Italian manufacturer of cars. Founded as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) on June 24, 1910, in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat Group, and since February 2007 a part of Fiat Group Automobiles S.p.A.

Alfa Romeo is one of the most famous sports cars in the world, along with Porsche, Ferrari, Maserati, Corvette, Lamborghini, and Jaguar. After experiencing severe economic difficulties during the early 1990s, which resulted in the company's pullout from the U.S. market, Alfa Romeo and its parent company, Fiat, have performed a turnaround of the legendary car maker booking international success with the 156 model, introduced in 1998 to universal acclaim, followed by the 166 sedan. In 2000 the company prepared for more success with the October launch of the 147. Alfa Romeo's renewed success has not been enough for Fiat, however, which saw losses totaling more than US$100 million in 1999. In March 2000, Fiat announced a share swap partnership agreement with General Motors Corporation (GM), giving the U.S. carmaker 20 percent of Fiat and making Italy's dominant automaker the largest single GM shareholder, with 5.1 percent of the Detroit company. The GM Fiat agreement has already produced a bonus for Alfa Romeo following the agreement, Fiat announced its intention to reintroduce Alfa Romeo to the U.S. market with best and new Spider design.

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